Alan Kelly came to University of Bedfordshire with a project to re-brand
the identity of his locally-based brewery, White Park.
His craft beer was a winner by taste, but not by design, and he was open
to all the possible design offers and outcomes.
As it is a family-owned brewery producing a craft beer, my logo was inspired
by the shape of their barn, as it is quite unique, with non-symmetrical roof.
To make labels more visible on any shelf in any shop, I have created hand-drawn, illustrative labels, using hand type. I wanted to keep them quite playful and bright.
Each label illustrates a name of existing White Park’s beers, keeping the same tone of voice.