Martine Kenningham is a lingerie brand for women who find it difficult
to find an exclusive lingerie with larger back and bust sizes.
I was challenged to create a brand identity for Martine’s brand,
deciding to keep her name as a brand name.
As we have spent more time discussing the brand and her vision of it,
I understood that Martine’s brand would need a simple, but sophisticated look.
Colour would be added using photographs of her lingerie, as it comes
in all the various bright shades and colours. There are no photographs taken yet,
therefore I have painted watercolour pictures to substitute them.